Online shopping: from the supermarket to your home in just a few clicks!

Why online shopping?

Today, all Italians can smile: thanks to the web, which has opened the doors to online shopping, even for goods that seemed seemingly impossible to find online. We're talking about food products , and the increasingly widespread phenomenon of online grocery shopping.

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Thanks to online supermarkets, everyone can check out promotions from home , without having to wander through the shelves and aisles, but using a series of filters and options that make these offers instantly available. Furthermore, groceries are delivered directly to your home , saving you significant time and energy. Consider how useful online shopping can be for working mothers, whose time is even more limited. Who should you turn to?

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The first piece of advice is to only use reputable portals, which we'll discuss in this article, thus avoiding scams. We also recommend purchasing only from online supermarkets that guarantee secure payment. Finally, we recommend avoiding buying groceries online during peak hours (such as lunchtime), if you want to avoid having limited options.

1. Supermercato24. Available in the main provinces of Emilia-Romagna , Friuli Venezia Giulia, Lombardy, and Veneto , as well as in the cities of Pesaro, Turin, Catania, Rome, and Genoa. Enter your postcode and see which local supermarkets you can buy from. Delivery costs €4.90; in some supermarkets, you can purchase at the same price as the shelf (and this is clearly indicated). Customer service is excellent, and delivery times conveniently start the same day you order, or at the latest the following day. And everything arrives on your floor, neatly sorted and organized.
2. Cortilia. A game-changer for those who love organic and authentic food. Cortilia delivers free organic products directly from farmers and farms within 24 hours of ordering, until 9:30 pm. Fresh seasonal fruits and vegetables, milk and dairy products directly from the farm. The first app that seamlessly combines the convenience of technology and the authenticity of nature! The service is available in the cities and provinces of Milan, Monza, Brianza, Varese, Gallarate, Como, Lodi, Pavia, Novara, Turin, Bologna, Modena, Bergamo, and Brescia.
3. Spesaonline24. You can also pay on delivery, but not only in cash: upon request, they'll bring a card to your door so you can pay with your debit card. There's also a savings program, which you can use on your next purchase (for every €10 you spend, you get one euro saved). This app's unique feature is that you choose the product directly, not the supermarket it comes from. It's available in Rome and the surrounding area.
4. Weygo. €3.50 shipping, delivery within 2 hours of ordering, and many discounts available. Available in Milan and the surrounding area.
5. Amazon Prime Now . Meat from around the world, fresh fish, fruit, vegetables, and regional specialties from Calabria, Puglia, and Sardinia: if you want them delivered within an hour, pay €6.90; if you want them within two hours, it's all free. Just use the Prime Now app or the dedicated page on amazon.it. The service is available to all Amazon Prime members (€19.99 for an annual Amazon Prime membership). The service is available nationwide.

Finally, some well-known supermarket chains also offer the possibility of shopping online.

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• Carrefour: Using your postcode, you can choose the nearest store to pick up your groceries or have them delivered to your home within three hours of placing your order. This is a great option for larger purchases, as delivery is free for orders over €70. The service is available throughout most of Italy.
• Esselunga: Online shopping at Esselunga works essentially like Carrefour, but with the option of cash on delivery. The service is available in Lombardy, Piedmont, Tuscany, Veneto, and Emilia.
• Coop: Same as the previous ones, at EasyCoop you'll find all your daily groceries at the same prices as a hypermarket. Hours are Monday to Saturday, 8:00 a.m. to 10:00 p.m. The cost of the service starts at €3.90 and increases depending on the customer's strict delivery schedule. Active in Rome, Bologna, Padua and many cities in Emilia and Veneto.

This service is therefore different from the method where you have to go to the store to pick up your order after choosing the products online, or from the one where you choose the products at the supermarket and have them delivered to your home. It's an innovative service that allows you to place your order conveniently from your computer or smartphone/tablet via an app and pay by credit/prepaid card/PayPal (some also offer the option of paying by debit card or cash on delivery). All you have to do is choose a delivery time that suits you, and voila , your groceries are ready!