Cristiano Ronaldo to Juventus? A complicated deal, but not impossible. Juventus has a turnover of over €500 million a year, but the Ronaldo deal would cost around €500 million in total. It's unthinkable for a joint-stock company with such a large turnover to shoulder all these costs, but how can the deal be concluded?
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Obviously, with the involvement of Exor Holding or Adidas, Juventus' technical sponsor, this important negotiation could actually be concluded successfully. According to some sources close to the player's entourage, Cristiano Ronaldo has been contacted and is in talks with rivals Adidas, who have offered him an astronomical sum for a sponsorship change that would represent a momentous turning point. Adidas has been Juventus' new technical sponsor since June 30, 2015, replacing Nike, which had been the official sponsor of the Bianconeri for over 11 years. And the famous German brand could be behind Ronaldo's move to Juventus, which would significantly facilitate negotiations with Real Madrid .
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